Friday, September 5, 2008

Advertisement of Campaign

The era of information and communications which so fast in this time seemingly have possessed to political life in this country. The news and information concerning growth of politics which have and happened and also estimation to happened in period to come we can enjoy in various media (print and electronic). But more interesting is uppermost campaign advertisement appearance of someone figure who justly assumed can and competent to lead (national and local). Let’s we try to free our time to enjoy the advertisement in television, hence some among its is surely emerged the campaign advertisement especially at a prime time.

Different from an advertisement of a product, hence the campaign advertisement more instructing at promotion of someone figure and also programs which to be run if the figure chosen as leader. In promoting the figure, hence in the advertisement will present the new hero figure which with its moral can develop the national/local area. Meanwhile in promoting the program which to be run can be told altogether have a theme which very clichéd that is prosperity of people. On the contrary as like advertisement of a product, hence the message wishing to be submitted is in fact only want persuade audience to choose the figure on the advertisement during the election time.

Advertisement is one of communications and information media that effective enough to get an enthusiasm with placing an image about something to grow a perception for someone concerning something. In a profit oriented business, promotion through advertisement need an expense / high cost and included in one of production cost. Of course in accounting of loss and profit, the advertising cost has to can return an advantage level such as expected.

Relate at simple explanation be like above mentioned, hence to produce a campaign advertisement package of course need not a little cost money (if not will be told costly). With progressively the hoisterous of campaign advertisement in various media, hence we can conceive how much moneys released just for campaign advertisement. A costly enough price compared to people condition in this country which experience of the crisis. Isn't it true that a budget just for uppermost one of figure can be allocated for improving prosperity of people in this country.

The phenomenon of campaign advertisement that happened in this country perhaps is process industrialisms political where politics at the moment have become a profit oriented business farm with all calculations of profit and its loss. The process is a process which we cannot refuse because glimpse of globalization at era of information and communication in this time. The matter that very worries of is if political industrialization process walk break the rule sly, so that reckoned only profit and loss in conducting the industry, means while the intention of the politics finally only disregarding importance of people.

Expressly can be told, how can will think of prosperity of people, if the thought of beforehand is how to return capital which have been released to politics (one of them through advertisement) and then newly think of the way obtain get advantage so that can enlarge its politics industrial effort at future.

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